SMOOTH & FRIZZ-FREE
for hair as smooth as your pickup lines. shop our smoothing kits, on sale now!
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our best. your faves.
the new privé
we thrive on authenticity and transparency, products that perform and smell incredible, and inspiring confidence with #priveitforward
we live for good hair days, but we know you can't spend hours on your morning routine. our products are powered by the highest performing natural ingredients on the planet, developed to simplify your regimen.
bamboo meets privé products
this ingredient deserves a special spotlight when it comes to understanding why it should be considered a healthy hair care staple.
making the world a better place, one Evening En Blanc event at a time
learn more about Project Beauty Share's Evening En Blanc 2021 and the goal they have set for this year's event.
let's go to the beach
planning your next day by the sea but don’t know what to pack? we have you covered. from leave-in conditioner and dry shampoo to sunscreen and chic accessories, here are a few of our favorite beach bag staples.