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amp up shampoo

for fine, thin hair

amp up your natural volume by washing away dirt, oil, and product buildup. this
silicone free shampoo provides weightless volume and unparalleled body while imparting amazing shine.


new 12 oz size and fragrance coming soon!


clean. pure. good.
you’re safe with us. no gluten or animal testing on our watch. proudly crafted with the cleanest water in america.

signature mixology of natural goodness:

prive key ingredients damage fix shampoo bamboo

we're passionate about philanthropy
we #priveitforward by pledging 1% of sales to charities that help women in need. to us, feeling beautiful inspires confidence, which in turn empowers change - and that’s a cause we can get behind!