Introducing our new Creative Director...
Meet Chad Cook
Stylist/Cutting Specialist
While having trained with some of the best brands such as Davines, WELLA, Sebastian, Aveda, Vidal Sassoon and Bumble and Bumble, it’s Chad Cook’s passion and unique, creative vision for cutting and coloring that make him a treasured talent in the hair industry. A born and raised Angeleno, Chad has acquired a loyal clientele who have happily followed him to his very own salon. Chad’s main focus is salon styling, but he also loves extending his creativity beyond the salon. He has created looks for runway shows, red carpet events like the Oscars, photo shoots and much more. On top of that his looks have been featured in competitions such as the Sebastian Whats Next Awards, Wella Trend Vision and Behind The Chair hot shot of the year finalist. Despite his success, Chad is committed to always continuing his education. He stays up to date on all seasonal style changes and color trends and techniques.
Chad opened his first salon in 2017 with a vision to grow a creative team sharing the same passion allowing him to surround himself around likeminded individuals. His salon grew quickly with some of the best artists on the westside and voted best salon in Marina Del Rey. Beyond Chad’s success with his salon he also created a well known CCH Brand with his own scissors, tools and accessories.
Learn more on his website here.
privé proudly welcomes celebrated stylist Chad Cook as Creative Director, joining founder and CEO Shay Hoelscher to usher in a bold new era of artistry, innovation, and purpose-driven creativity. This collaboration unites two forces in beauty—Shay’s decades of leadership and business strategy with Chad’s visionary artistry and deep connection to the stylist community. Together, they’re elevating privé’s creative direction and inspiring the next generation of professionals.
This new chapter celebrates the shared belief that true innovation happens when business and artistry work hand in hand. With Shay guiding brand strategy and Chad shaping the creative vision, privé continues to evolve with authenticity, integrity, and passion for the craft.