transparency matters

privé products is a salon-quality hair care company. we source the highest quality, natural ingredients and use science when needed to create the best results possible. we combine the ethos of the professional beauty industry and curate the best products to deliver fantastic results. authenticity is important to us and we are transparent and open about our ingredients and why we use them in our products. pairing food-grade natural ingredients with science-backed ingredients allows us to create high-performance products with no trade-offs.

privé products are pure enough to use as skincare. we don’t use ingredients with the potential to absorb into the skin and enter your bloodstream.

the average consumer is going to hear “if you can’t pronounce it, don’t use it” but that mantra is getting old. we know that it’s the amount of exposure that creates the risk, or what is commonly referred to as “the dose makes the poison.” we’re not here to scare you. our aim is to minimize your exposure to harmful ingredients by replacing your shampoo, conditioner, and hair products with privé. we’re as natural as you need us to be.

our preservatives are food-grade and contain sorbic acid, salicylic acid, and lactic acid. our products also contain vitamin E and we use a healthy preservative found in green tea and chicory, phenoxyenthanol. 

when we use surfactants, we get as far away from sulfates as you can get. We use isothiocyanates or SCI, sodium cocoyl isocyanate, or torates. (fun fact: they have to be cooked to create the emulsion that makes up our rich, creamy shampoo.)

we use a silicone that’s environmentally friendly: dimethicone. it also washes out with shampoo, so you won’t see buildup. 

then there’s our water quality. when the mountain water comes into our facility from a reservoir, it reads at 22 parts per million of solid particles, but we get it to as low as 0 with our deionization process. we mix that with our pure, raw ingredients and get a blend that’s akin to an herbal tea, and then we add the rest of our ingredients.