for natural or bleached blondes and highlighted brunettes

keep lightened hair bright and neutralize unwanted warmth with this blue-violet shampoo! blonde rush tempers and tones brassy tendencies in brunettes and brightens blonde colors while nourishing formulas maintain hair health and vibrancy.

 
clean. pure. good.
you’re safe with us. no gluten or animal testing on our watch. proudly crafted with the cleanest water in america.

signature mixology of natural goodness:



we're passionate about philanthropy
we #priveitforward by pledging 1% of sales to charities that help women in need. to us, feeling beautiful inspires confidence, which in turn empowers change - and that’s a cause we can get behind!