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amp up conditioner

for fine, thin hair

amp up your volume and confidence! features natural baobab & kukui oil, and baobab proteins from our powerhouse blend to strengthen fine, weak hair and prevent breakage while protecting color.

new 12 oz size and fragrance coming soon!

clean. pure. good.
you’re safe with us. no gluten or animal testing on our watch. proudly crafted with the cleanest water in america.

signature mixology of natural goodness:

prive key ingredients damage fix shampoo bamboo

we're passionate about philanthropy
we #priveitforward by pledging 1% of sales to charities that help women in need. to us, feeling beautiful inspires confidence, which in turn empowers change - and that’s a cause we can get behind!