new year, new us. the privé team has some exciting stuff coming up in 2019 and we’re starting off with a bang! drumroll please… introducing our 2019 campaign, privé in Pasadena! inspired by classic California vibes, privé in Pasadena shows off our style and the versatility of our products.

in October, the privé team went out to California to watch educator Collette Silva (@collette_stylist) work her magic. Collette worked with her amazing team, which included makeup artist Brianna (@bribricream), and stylists Brigitte and Jason (@jasonhaiir). this dream team created several looks on models Valerie (@valerielundquist) and Nikki (@nikki_murciano) which were captured by photographer Chris Bagôt (@chrisbagot)

enjoy the behind-the-scenes footage below thanks to privé educator Aaron Johnson (@theaaronjohnson)! stay tuned as we drop our new imagery as well as more exciting news in the next few months!