By Shay Hoelscher, CEO & Founder of privé products
Receiving the prestigious Haircare Brand of the Year award from Bella Media Company was an incredibly special and emotional moment. As the CEO and founder of privé products, this recognition is more than just a trophy on a shelf—it’s a powerful affirmation that the years of hard work, sleepless nights, and unwavering commitment to clean, high-performance beauty have truly made a difference.
This award validates our mission: to create luxury haircare that’s not only effective and safe, but also inclusive, kind, and accessible. It confirms that our dedication to innovation, sustainability, and authenticity resonates—not just with industry leaders, but more importantly, with the salons and customers who trust us every day.
For our brand, this award serves as a spotlight. It elevates our credibility and expands our visibility, opening doors to new opportunities, partnerships, and audiences. But what excites me most is what this means for our customers. It means you're choosing a brand that’s not only award-winning but also deeply purpose-driven—committed to empowering women, giving back through Project Beauty Share, and delivering results you can feel after just one use.
To every stylist, salon, and customer who has championed privé from day one: this win is yours too. Thank you for believing in a small indie brand with a big heart and bold vision. We’re just getting started—and this moment only fuels our fire to keep raising the bar in beauty, in business, and in how we uplift others.
With heartfelt gratitude,
Shay Hoelscher
CEO & Founder, Privé Products