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every day shampoo

for all hair types

calling all hair types! this gentle formula delivers an everyday dose of moisture to keep hair healthy and soft. infused with organic vitamin e which is great for the hair and creating a healthy scalp environment for hair growth.

clean. pure. good.
you’re safe with us. no gluten or animal testing on our watch. proudly crafted with the cleanest water in america.

signature mixology of natural goodness:

we're passionate about philanthropy
we #priveitforward by pledging 1% of sales to charities that help women in need. to us, feeling beautiful inspires confidence, which in turn empowers change - and that’s a cause we can get behind!